The story behind the Brand

my wellness-related interests, passion for helping others, and entrepreneurial journey started long before this brand came to be.

in January 2019, during my second semester of college, I started my podcast and original brand, Genuine Girl. At the time, it was a platform for me to share my honest college experiences and learnings because i was struggling in my adjustment to college life and didn’t want others going through similar experiences to feel alone (As social media can often make us feel like everyone else’s life is perfect.) little did I know, the podcast would grow with me through college and expand to allow others to share their stories as well. Now that I’ve graduated, the podcast is still self-development-focused but has shifted to navigating life post-college.

Soon after starting Genuine Girl, I supplemented the podcast with my writing passion. I self-published my first book in 2020, hoping to further inspire others (and myself) to live authentically without fear. As I saw the impact of having a tangible resource, In 2022 I opened up a small Etsy store selling digital self-development resources designed to help college students and twenty-somethings navigate some of life’s biggest changes.

While mental health and self-care are clearly large areas of interest, I am just as passionate about physical health. Yoga was the first intentional form of movement that i found and enjoyed (beyond all the childhood sports I was mediocre at.) I have practiced since I was 15, and a few years ago I became certified to teach. In college, I discovered strength training (even though it took me years to find the courage to step into the weight room.) I even got into running, which my younger self would’ve never thought possible. while the physical benefits of these practices are great, it’s the mental empowerment I’ve found through them that keeps me motivated in my fitness journey. In 2023 I obtained my NASM Certified Personal Trainer designation to help others find the same confidence in their own journey.

on the professional side, I graduated college from TCU in 2022 with Finance & Marketing Majors + an accounting minor, so it’s safe to say that I’m interested in all sides of business (AKA couldn’t decide what I wanted to do with my life.) While I work full-time in the investment management industry, My business interests coupled with my wellness passions give way to this brand as a side hustle. Genuine Gainz is a culmination of the mental & physical health resources that I have found to help me and only hope can help you feel empowered in your own journey. I encourage you to Stick around and see what gainz you can make!

no pain, all gainz